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03/08/2012

CACHED Showtime Incident Board

CACHED is a new feature where we take a look back at some of the lesser-known objects in the XL archive. This week features an item of street marketing that was conceived for Dizzee Rascal's second album, Showtime.

As Creative Director Phil Lee explains: "We were looking for ways to engage Dizzee's fans around Showtime's release date. Experience showed they don't pay close attention to traditional posters carrying a date but may be drawn to the information carried on a more unconventional format like incident boards."

A couple of these metal incident boards were created, and chained up at various key locations around London. One now resides in the XL reception.

Showtime

Showtime